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Haining Consumer Goods X Alibaba'S Brand Creation And Market Expansion Matchmaking Meeting Unlocks A New Path

2025/3/7 15:22:00 4

　　 At present, AI tools represented by deepseek are reshaping the production pattern of the textile industry. The surge of digitalization has injected new momentum into the development of the industry, but also brought new challenges. How does the home textile industry seize the new wind of AI era?

　　 On March 5, as one of the important activities of the 2025 Haining Spring Home Expo, the Haining Consumer Goods X Alibaba Market Expansion Matchmaking Conference was successfully held in Xucun, Haining. The activity focused on the difficulties and blockages of Haining Home Textile in enterprise brand building, regional brand building, marketing channel expansion and product market development, and invited representatives of Alibaba Group 1688, Tmall, Ali International Station, Taobao, Global Express, Cainiao, Nai Nai and other platforms to provide a global solution for industrial belt enterprises and analyze how to use AI tools well, Through cross-border trade and enterprise digital management, Haining and even the whole country's home textile industry will be empowered to develop in high quality.

　　 Lu Xiafeng, Director of the Consumer Goods and Historical Classic Industry Division of the Department of Economy and Information Technology of Zhejiang Province, and Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government; Chen Yuliang, deputy mayor of Xucun Town People's Government, Zhu Chengyan, doctoral supervisor and secondary professor of Zhejiang University of Technology, Yin Xiaohong, chairman of Haining China Home Textile City, Wang Jing, general manager of public affairs of Alibaba Group and other leading guests attended the event.

　　 The event was hosted by Zhou Liqiang, director of Haining Fashion Industry Center.

　　 How to tap new growth of Haining home textile through "industrial belt+platform"?

　　 At present, the global industrial chain, supply chain and value chain are being restructured at an accelerated pace. Brand building and market expansion are facing new opportunities and challenges. Creating a brand to expand the market has become an inevitable requirement for the transformation and upgrading of Haining enterprises. The purpose of this matchmaking meeting is to promote the deep cross-border integration of the platform and the industry, and help home textile enterprises tap into business growth with new digital tools.

　　 Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government, said that Haining has always been a hot spot for the development of private economy. With its profound industrial heritage and solid development foundation, Haining is riding the wind and waves in the wave of economic development. Haining's leather, warp knitting, home textile and other characteristic industries not only occupy an important position in the domestic market, but also go global with excellent quality, becoming a golden card of Haining. For the future development of private enterprises, Zhang Ruqiang proposed that we should adhere to innovation driven, strengthen technology and product innovation to meet the diversified and personalized needs of consumers; Strengthen brand awareness, and constantly improve brand awareness and influence through accurate brand positioning and effective marketing promotion; Actively expand the market, and further enhance the core competitiveness of enterprises through online and offline, domestic and international walking.

　　 "Zhejiang is a strong province in manufacturing consumer goods industry, and also a highland of digital economy innovation. At the end of last year, the "involution" competition first appeared at the Central Economic Work Conference. Both the manufacturing enterprises and Alibaba need to solve the "involution" dilemma of the industry, and through the cooperation of "deep binding, value symbiosis", jointly build a "brand moat", create a "new ecology of value", and share a "new digital infrastructure". " Lu Xiafeng, director of the Consumer Goods and Historical Classic Industry Division of the Department of Economy and Information Technology of Zhejiang Province, said. Lu Xiafeng put forward three suggestions to promote the "high-end, intelligent, green, branding and integration" of consumer goods enterprises in Zhejiang: first, take the brand as the guide, and establish a new benchmark for famous consumer goods; Second, take digital as the engine to activate the new ecology of global marketing; Third, build a new pattern of government enterprise interaction with collaboration as the link.

　　 The digitalization of an enterprise covers different links, from the sales end, logistics end to office applications and intelligent technical facilities. Wang Jing, general manager of public affairs of Alibaba Group, analyzed the direction of enterprise digitalization transformation from different parts, and introduced Taotian Group, Cloud Intelligence Group, International Digital Business Group, Cainiao Group, Local Life Group The business scope of six business groups and several companies of Dawen Entertainment Group.

　　 How does Alibaba help home textile enterprises develop global markets?

　　 From the domestic trade wholesale platform 1688, the business platform Tmall favored by global brands, to the cross-border wholesale platform Ali International Station, Taobao Sailing, Global Express and other domestic e-commerce platforms and cross-border e-commerce platforms, the activities help home textile enterprises find new directions for enterprise brand building, marketing channel expansion, and cross-border overseas layout through comprehensive training.

　　 Focusing on market expansion and brand building, Tang Lesheng, the regional director of Hangzhou Jiahu in 1688, carried out home textile market analysis and buyer insight on the domestic wholesale platform, and brought the strong recovery plan of Haining home textile industry belt in 2025, namely, four core opportunities of guaranteed inquiry, guaranteed large order, guaranteed OEM and guaranteed overseas, helping buyers find source factories and helping sellers improve business certainty; Saipan, the head of Tmall's new business strategy, introduced how diversified brands grow in Tmall, released and interpreted Tmall's blue star plan policies, namely: improving the efficiency of entry-level new businesses, accelerating the development of advanced new business products, and stimulating the operation of mature new businesses.

　　 Focusing on cross-border shipping, Wu Yitian, General Manager of Haining Service Center in Zhejiang Region of Ali International Station, conducted global market analysis and buyer insights on home textile products, and introduced the process of opening international stations and the development of local service centers to help enterprises; Yi Zhe, the person in charge of Taobao Sailing Industry Belt, analyzed the consumption structure of overseas Chinese market, and shared how to sign a contract with one button, cross-border parcel post after-sales, and help businesses go to sea without feeling; Simuto home textile industry expert Shi Diao introduced the business model of Simuto, as well as the overseas opportunity analysis and category investment demand sharing of home textile fabric industry.

　　 How can digital management enable home textile enterprises to reduce costs and increase efficiency?

　　 In the digital era, whoever can seize the opportunity to take the lead in layout can unlock the development password behind the data. Through in-depth mining and application of data, we can not only achieve channel expansion and brand building, but also reduce logistics costs and achieve cost reduction and efficiency increase through intelligent warehousing. We can break departmental barriers through internal digital management, release human value, and promote sustainable and efficient development of enterprises.

　　 How to help the home textile industry reduce costs and improve efficiency through the digital management of warehouse distribution supply chain? Cheng Lin, the relevant person in charge of Cainiao Group's global supply chain Zhejiang regional FMCG operation department, shared the digital supply chain solution for Cainiao industry. It is understood that at present, Cainiao's business mainly includes global express, global supply chain, integrated logistics technology and other logistics asset services. Cainiao's global supply chain mainly includes warehouse distribution supply chain, B2C distribution, B2B transportation, digital supply chain and green technology. According to the characteristics of sales channels and logistics difficulties in the home textile industry, we can provide omni channel BC warehouse integration solution, omni channel forward and reverse warehouse integration solution, omni channel good and defective products one inventory solution, factory warehouse integration solution, and live broadcast/hot money warehouse integration solution.

　　 "Computing power, algorithm and data are three pieces of artificial intelligence. Through integration with deepseek, nailing has better perception of enterprise scenarios and more initiative to complete work tasks. It can become a super work order assistant and use AI to drive the whole process of order service. For Chinese offshore enterprises, it can provide efficient solutions for cross-border communication and collaboration, cross-border business operation, employment, data compliance and other issues. " Cheng Yan, the architect of nail solutions, analyzed how nails help enterprises to apply AI at a low threshold through the practical application cases of eggplant technology and Sungrow Power.

　　 With the acceleration of the process of Chinese style modernization, the industrial economy is undergoing a deep transformation to the digital economy, and the expansion of domestic demand, consumption upgrading, and high-level opening up under the new scenario of common prosperity, China's home textile industry has a bright future. This activity is committed to accelerating the "going out to sea" of Zhejiang consumer goods represented by Haining Home Textiles and moving towards a broader global market through the in-depth practice of the "industrial belt+platform" model.

(Source: Textile and Clothing Weekly)