[Stock Market Express] Lilang Men'S Clothing Releases 2024 Annual Performance Announcement

On March 18, China Lilang Co., Ltd. (hereinafter referred to as "China Lilang"), a domestic men's clothing listed company in Hong Kong, released its annual performance announcement as of December 31, 2014. The announcement content showed that the total revenue of China Lilang in 2024 was * * 3.65 billion yuan, with a year-on-year growth of 3.0% and gross profit of 1.9%.

By the end of the year, China Lilang had 2773 stores nationwide, with a net increase of 78 stores in the year. The number of main series of commissioned stores and direct stores reached 994 and 64 respectively. The new retail strategy launched by China Lilang in 2024 will transform the e-commerce platform from an inventory clearing channel to a retail channel focusing on new products, strengthen the layout of major e-commerce platforms and comprehensively upgrade the retail management system, realize the seamless connection between online and offline, improve customer service and consumption experience, and make new retail sales significantly increase by 24%.

Since putting forward the strategy of "multi brand and internationalization", China Lilang has obtained the brand ownership of the high-end golf apparel brand "MunsinGWEAR" in China through holding a joint venture, further enriching its high-end product portfolio, and plans to open its first store in Malaysia in the first half of this year, as a * * * step to explore emerging overseas markets.

Faced with the impact of warm winter and the problem of inventory increase, China Lilang has taken a variety of measures to speed up inventory disposal, including opening outlets to deal with unsold seasonal products, cooperating with e-commerce platforms to clear some inventory, and quickly promoting inventory products to market through flexible sales strategies. In addition, China Lilang also improved the delivery efficiency through the intelligent logistics system of the logistics park established years ago.

In terms of brand management and publicity, China Lilang has successfully reached consumers in different cities and age groups through diversified marketing strategies and brand strategy upgrading, focusing on "innovation, quality and youth". With the help of star influence, the company expanded its brand influence, and cooperated with China National Geography to launch an IP cooperation trip "along the Silk Road to Paris", deepening the brand connotation of "new business aesthetics".

Looking forward to 2025, China Lilang will continue to focus on the core development of the main series "Lilang Lilanz" and light business series "Lilang LESS IS MORE", and cooperate with the promotion of multi brand strategy, internationalization process and new retail business, so as to stand out by its own advantages in the changing market environment.

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