New Products Show Off And Make A Stunning Appearance At Hongdou'S Home To Demonstrate The New Trend Of Comfort Aesthetics

On April 10, "Comfort leads to ten billion" The Second Comfort Underwear The Global Partners Conference of Industry Alliance was grandly opened in Taxus chinensis Village, Wuxi. Representatives of leading enterprises in the industry such as Lycra, Lanjing, China Resources and Longhu gathered on the shore of Taihu Lake to attend the industry feast of the release of integration strategy, the amazing appearance of new products and the glorious recognition, and work together to draw a grand blueprint for the comfortable underwear industry.

At the catwalk scene that night, lights and music were interwoven to create a warm and fashionable atmosphere. As the music slowly sounded, the models dressed in red beans came on stage in turn. From inside to outside, from the new generation of baby cotton bra to fashionable and comfortable home clothes, each product shows the unique understanding and pursuit of comfort aesthetics of Red Bean home.

During the show, Red Bean Home also vividly explained the applicable scenes of different products through carefully designed scene conversion. From the comfortable time of leisure at home to the dynamic moment of outdoor sports, the new comfortable products can be perfectly matched, truly realizing the practicality and fashion of "one coat with more clothes".

In pursuit of comfort and quality, Red bean home Keep pushing through the old to bring forth the new. The heaviest is the ingenious baby cotton comfortable bra three core cup series, which redefines the comfort standard of underwear with innovative technology and exquisite design. This series of bra carries an exclusive "Black technology", with dry, breathable and high elastic support as its core highlights, provides consumers with an accompanying but intangible support experience, which can be easily controlled in both daily travel and dynamic sports. The innovative design of the structure greatly improves the breathability. When wearing it, it seems to be integrated with the skin, truly realizing "close to the body without feeling", and providing consumers with the ultimate enjoyment of wearing.

The person in charge of Red Bean Home said that the new product show is not only a demonstration of the brand's new series of products, but also hopes to pass on the comfort aesthetic concept that Red Bean has always adhered to at home to consumers in this way. In the future, Red Bean Home will continue to be guided by consumer demand, continue to innovate and make breakthroughs, launch more high-quality products with comfort and fashion, bring consumers a better wearing experience, and contribute more to the development of China's comfortable underwear industry.

Previously, the Ministry of Industry and Information Technology officially announced 2025 The first batch of industrial standard formulation and revision plan in. Red Bean Home successfully led the drafting of Comfortable Knitted underwear 》Industry standards and project approval. This breakthrough not only pioneered the drafting of industrial standards led by Red Bean Group, but also became the first focus in China's textile and clothing industry The "comfort" dimension is the industry standard for building a comprehensive evaluation system. Deepen the textile and clothing industry as red bean 68 As witnessed by the ingenuity, the establishment of this standard can be called the highest honor in the field of standard setting in the past ten years, demonstrating the brand's firm determination to remodel the industry's comfort benchmark with extreme ingenuity.

"Serving every user well is the foundation for the brand to last for a long time". Relying on the mature explosive product strategy, Red Bean Home has successfully shaped a number of industry benchmark products. Among them, red bean velvet underwear, with its excellent warmth retention performance and skin friendly texture, has achieved a cumulative sales breakthrough 170 million pieces, becoming an essential item for thousands of families' autumn and winter wardrobe; A new generation of super soft Modal red bean jelly cotton candy launched in 2024 3.0, with upgraded and iterated fabric technology and exquisite craftsmanship, it has achieved outstanding results in single product sales exceeding 100 million, and once again set a new market record.

In the future, Red Bean Home will continue to adhere to the spirit of ingenuity, focus on product innovation and quality upgrading, and continue to lead the development direction of the underwear industry with more popular products with both comfort and functionality, so that "comfort" can become the universal language of global underwear.